Labels, labels, labels

Choosing the right label for our bottles was really important to us. It would speak to our potential customers, it would need to be attractive, legally compliant, say what we stood for, and be clear and easy to read. We worked with a couple of designers to explore initial ideas. What we thought we wanted (a traditional botanical image) ended up being nowhere near what our final labels would look like.

As part of the licensing qualification, we’d covered what legally had to be on the label, so that unit was easy to navigate. But picking an image style was hard and we went through many versions. We asked loads of critical friends for feedback. And this has proved to be a theme across our business. We never introduce a new product, or change our branding without consulting those trusted folk who give their time to tell us what they think.